Sr Copywriter / Creative Lead
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proofs of concept

Google Cloud

The New York Times is using Google Cloud to upload millions of photos (and their metadata) from the “Morgue” to the cloud. These were videos created with my art director partner in the early stages of the process. The clients went round in circles and eventually ended up back here, but produced a more serious spot.

 

Getaround

Videos my parter Flavia and I created, used to pitch the Getaround account. We won!

 
 

Renew Financial

Videos my creative director partner and I created to pitch the RF account. We didn’t win it, but he and I had fun putting these together.

 

Helzberg Diamonds

Assets for a Helzberg Diamonds pitch. The “I Am Loved” button was a pin they gave out in the early days of the company’s success. Our idea was to bring back that “thought that counts” approach to help them stand out from a sea of cheesy bling for the sake of bling.

 

Aria Casino

Concepts for wall coverings around a new Aria Casino restaurant while it was under construction. The name of the restaurant (“Swank”) was (their) placeholder.